Support Jamie Oliver's American Food Revolution
by Celia Sin-Tien Cheng
February 11, 2010
Last fall, Jamie Oliver launched a campaign, Jamie Oliver’s Food Revolution, to help America remedy its deteriorating food culture. American eating habits have become increasingly unhealthy and include overwhelming quantities of processed and fast foods. So much so that obesity, heart disease and diabetes threaten to create the first generation of children with shorter life expectancies than their parents. Jaime Oliver’s Food Revolution aims to change how Americans eat by helping them learn to cook.
Launched in conjunction with his latest cookbook, Jamie’s Food Revolution, the campaign was featured last fall in the cover story of The New York Times Magazine’s food issue.
Yesterday, Jamie accepted the TED Prize, awarded each year at the nonprofit group’s conference. The $100,000 prize helps the winner fulfill a wish he has to change the world. Jamie’s wish is to “create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”
Over the years, Jamie says that he’s “consistently observed the most radical, inspiring and completely emotional changes, simply through showing people how to cook a handful of meals.”
As part of this revolution, Jamie has created a petition to present to the Obama Administration that says “America’s kids need better food at school and better health prospects. We need to keep cooking skills alive.”
We congratulate Jamie on receiving the TED Prize and invite you to show your support for this campaign to help American children and adults eat and live healthier by signing the petition.
Click here to watch the campaign video and see what Jamie’s up against and how he’s making a difference!
