I love ketchup! The best part of eating a burger and fries is spreading ketchup on the bun and drizzling it all over the fries! Ketchup is a miracle condiment with its tangy vinegar and tomato flavors.

I had always taken for granted that ketchup meant Heinz — until I tasted Sir Kensington’s Ketchup. Now I’m using this gourmet ketchup not only as a condiment, but also as a sauce base in everything from crab cakes to Japanese chili shrimp.

Not even a year old, this newcomer is already on the shelves at Whole Foods, William-Sonoma and Dean and Deluca in two flavors: classic and spiced. (The team came up with eight prototype flavors and chose the top two from a blind tasting.) Besides great flavor, Sir Kensington’s is also about wit. You can read all about the character of Sir Kensington on their website. And I love the tees and tanks with Sir Kensington’s mustache motif.

Sir Kensington’s is offering Cravings readers a 10% discount on the four-pack when ordered online. Just use discount code “findyourcraving.”