In last Tuesday’s (February 13, 2007) New York Times, there was an article by Peter J. Frank, the editor in chief of Concierge.com, titled In Travel Writing, Even Vacation Is Work. I enjoyed the article and found myself relating to Peter’s story of how his job/life, envied by many, can actually become somewhat torturous because every vacation is actually work. Instead of relaxing, he needs to be constantly paying attention to details, taking notes, making judgments. Sounds more tedious than glamorous, doesn’t it? While my schedule is not nearly as crazy as his, I frequently need to remind myself to draw the line somewhere. My profession is self-selected because I enjoy eating and traveling and sharing it with others. But when the focus shifts to reporting for the sake of reporting rather than just sharing a good find, it’s no longer true to itself and I want to stay away from that. Cravings is about sharing things beautiful in all capacity; spiritually, visually, aesthetically, gastronomically, and more. It’s the enthusiasm and passion for stories I can’t wait to tell my friends about that I want to bring to the site. Call me idealistic, but these are things I don’t want to lose sight of.