Craving

Left/back arrow
Left/back arrow
Greek Yogurt
September 24, 2012

Chobani

Greek Yogurt

Celia Sin-Tien Cheng

Chobani opened its flagship yogurt bar in SoHo this summer. Their high-profile location on the corner of Prince and West Broadway looks nothing like a yogurt shop. Beautifully set up like an upscale boutique, the Chobani yogurt bar is all about offering a luxury experience. You walk in and the staff shows you the menu or explains what Chobani is. After making your selection, you pay and give your name, and your order is placed via smart phone app. The wait is short, and then — voilà — your yogurt appears in a glass jar covered in Chobani-logoed cheesecloth, and you’re ready to go. The toppings and flavor combinations are simple, but they work so well that each is satisfying as either a light meal or snack. I tend to prefer savory foods, so I love the cucumber with mint, olive oil and sea salt, served with pita chips. Sweets lovers have even more to choose from, including pistachio and chocolate, toasted coconut and pineapple or fig and honey. After just one experience, I became addicted. Chobani is a New York-based Greek yogurt company that’s thinking differently. You see almost too many frozen yogurt shops in the city, but a yogurt bar is novel. Chobani is taking something traditional, repackaging it and presenting it as something new and fun. The combination of a good product and creativity is a good reason Chobani has become the best-selling Greek yogurt in this country.

Chobani

150 Prince St
New York, NY
10012
WebsiteMenu
Price
$
Neighborhood
Soho