George Lois is one of the most iconic designers and sought-after ad men of his generation because his campaigns are smart, impactful and memorable (see below Esquire magazine cover with Muhammad Ali as St. Sebastian). He scoffs at the popular AMC series “Mad Men,” which glamorously depicts a Madison Avenue advertising agency during the period when Lois himself started the second creative agency in history. In his book “Damn Good Advice,” Lois shares timeless and unapologetic advice on how to succeed through 120 life lessons. These lessons don’t just apply to people in the creative field, but to anyone who has talent, balls and wants to make a mark. Advice like “Never, ever work for bad people” and “Woody Allen was right: 80% of life is showing up!” are accompanied by anecdotes about his personal experience and beliefs. In addition to the go-getter advice, Louis includes heartfelt anecdotes about standing his ground against racist clients and appreciation for his wife and family, which make this book about succeeding not just in business but in life!